[Translation from Japanese to English ] To become the typical foreign brand of floor care products in Japan a) Sti...

Original text

日本でのfloor care商品の代表的な海外ブランドになること

a)Stick　cordless cleaners・スティックコードレス部門のカテゴリーの成長を図ること（まだ７２％が未保有）b)Canister cleaner・製品認知拡大とユニークな利点を実証すること
C)Cordless handheld
リーダーシップを維持すること

Translation / English

To become the typical foreign brand of floor care products in Japan

a) Stick cordless cleaners : To plan the category growth in the stick cordless cleaners (72% doesn't possess yet)
b) Canister cleaner : To make people recognize the product and to prove its unique advantages
c) Cordless handheld : To maintain a leadership

Translation / English

To make the brand representing the typical overseas brand of the floor care product in the Japanese market.

a) Stick cordless cleaners
・Expand the growth of the stick cordless products category (72% of customer not in possession yet).
b) Canister cleaner
・Develop and expand the visibility of the product and demonstrate the unique advantage.
c) Cordless handheld
Keep maintain the leadership in this product category.

Translation / English

To be the representative brand overseas of floor care product in Japan.

a)to attempt for growth of category in Stick cordless cleaners・Sticking cordless apartment(it still not have 72% ).
b)to expand of knowing Canister cleaner・products and to proof unique benefit.
C)Cordless handheld to keep the leadership.

Translation / English

To become a major international brand with Japan floor care product

a) Aim to grow the category of Stick　cordless cleaners department （72 % of it are unreserved. ）
b)To spread around Canister cleaner product and demonstrate its unique features
C)To keep the readership for Cordless handheld