Translation Results Requested Through Conyac Made Public

Although we have made significant efforts to comply with the verification requirements, for reasons including existing user behavior, the nature of the microblogging product and the lack of clarity on specific implementation procedures, we have not been able to verify the identifies of all of the users who post content publicly on Weibo.

Indeed, when we analyzed the popularity of trends on Weibo.com over the past two months, we found no significant drop-off in user tweeting and activity after the real ID deadline in mid-March. Sina admits that implementation “needs to be done over a long period” so as to make it seamless for users. That is to say, so as not to scare off users. Although we have made significant efforts to comply with the verification requirements, for reasons including existing user behavior, the nature of the microblogging product and the lack of clarity on specific implementation procedures, we have not been able to verify the identifies of all of the users who post content publicly on Weibo. We believe successful implementation of user identity verification needs to be done over a long period of time to ensure a positive user experience. However, we may not be able to control the timing of such action, and, if the Chinese government enforces compliance in the near term, such action may severely reduce Weibo user traffic.