2・物流管理のみBに委託
上記図の物流業者の業務部分をBに委託する方法です。
以前お話しした通りBの体制は決して信用できるものではなく、かばうつもりは全くありませんが、確かなことは輸入業務・入庫・管理・出荷業務からなる一連作業の充分な経験があることであり、システムを一から構築する必要がなく、これまで通りスムーズに流通が可能なことが最大のメリットです。
逆に言えば物流だけはしっかりできるということです。
It is the way that we delegate the business part of the distributor on the above chart to B.
As I said before, the system of B is not reliable. I do not cover for them at all, but the sure thing is having enough experience to the sequential tasks of import, receiving and controlling warehouse, and shipping jobs, the biggest merit is that we do not have to build the system from scratch and can distribute smoothly same as ever.
Conversely, only distribution is surely able to conduct.
This is a method to delegate the above shown operating portion only to B.
As I told you before B's system is never credible and I am not covering them, but certain thing is they have enough experiences of the series of handling for importing, storing, management and shipping. The greatest benefit of this is we do not need to establish the system from the beginnig and we can do smooth distribution as in the past.
Conversely, they can firmly do logistics exceptionally.
Bとしても代理店契約終了後、利益がゼロになるよりは、営業活動をしなくても管理費で利益を得られることはメリットであり、喜んで交渉に応じると考えます。
これまでの業績不振やDへの情報漏洩の危険性がデメリットですが、
私はこの方法が一番ローリスクであると考えており、Bを他の物流業者と同様に考え、見積もりを取ることは良策だと考えます。
The demerit is their poor business result in the past and the risk of information leaking to D.
However, I think this method would be lowest risk, and it is the best idea to consider B same as other distributors and get an estimation.
Aithough there are disadvantages like poor business results and dangerousness of the information leak to D, I think this method is lowest-risk and it is better to get B's estimation like other logistics service providers.
The poor performance of the company so far and a risk of leaking information to D are the demerit.
However, I assume that this is the lowest risk, and it is the best to regard B the same as other logistics companies and ask it to make an estimate.
3・医薬品販売グループに委託
流通経路が上記2案とは異なります
以前私がBに勤務していた際にDistributorの立場で経験したことのある販売方法です。
医療医薬品総合卸売グループは巨大な自社ネットワークを構築しており、日本全国に営業所を展開しているグループが存在します。
代表例としてE、F、Gがあります。
The distribution channel is different from the above two proposals.
This is a sales method I have experienced when I was working before for B as a distributor.
General medical and pharmaceutical whole sales groups have establised their own huge networks and some of them have sales branches all over Japan.
E, F and G are typical examples.
The distribution route is different from above 2 proposals.
It is a sales system that I had experienced as a distributor when I was working for B.
The comprehensive wholesale group of medical and pharmaceutical item constructs its own network, and there is a group that has an office across Japan.
The examples are E, F and G.
このような巨大なグループ企業は日本国内に数か所拠点となる倉庫を持ち、自社による物流体制を確立しています。
先日話に出たHはIというグループの一員ですが、このグループはグループ内にデリバリー専門企業は入っていないようです。
H company, we talked about the other day, is one of the members of group I, and seems not having any special company for delivery.
H, which we talked about the other day, is a member of I group. This group does not seem to have delivery specialized company in the group.
私の経験では上記図のように各営業所に近隣のDistributorが製品を引き取りに行く方法でしたが、より柔軟な対応は可能だと思われます
ですがこの方法の問題は、Distributorからすれば新たに薬品会社との口座開設する必要性が出てくる事と、その取引条件次第で販売が継続できないDistributorも出る可能性があることです
However, the problem of this system is that a distributor has to open a new account with pharmaceutical company. Another problem is that some distributors might not be able to continue sales by condition of business.
However, the issue of this method is that Distributor need to open their account to pharmaceutical corporation newly.
Also, there is possibility that some distributors can not continue to sell according to the business conditions.
そのため顧客であるDistributorの立場を考えれば避けたほうが良い方法だと思いますが母体が大きいだけに交渉次第で対応の幅がひろがる提案だと思います
Eのグループ会社に仕事で関わった方が数人いるのでそこから情報収集及び交渉は可能です
There are several people involved in work at E's group company, so we can collect information and negotiate with them.
自社営業所を構えて営業所内で管理運営する方法です。
初期は物量が少ないので物流管理はやりやすいと考えますが、社内体制の構築と定着にそれなりの時間は要すると考えます。
責任者・営業事務の2名は最低限必要です。物流管理はパートタイマー2名の一日交代制で対応可能です。
また在庫管理スペースも必要になるのでそれなりの広さのオフィスが必要になります。
私の憶測になりますがおそらく30㎡ほどで十分だと考えます。
場所はやはり東京に置いたほうが顧客から信用を得やすいと考えます。
For the first time, I think it is easy to control the distribution since the quantity are few. However, it would take some time to build and fix the internal system.
The person in charge and sales support assistant is mandatory. As for distribution control, two part-timers would be able to handle with it by a day-by-day rotating.
Since the space for controlling stock would be necessary, the office with enough largeness is necessary.
This is just my guess, but 30㎡ may be enough.
Regarding the location, placing it in Tokyo would be easy to get the trust from the client.
Since initial quantity is low, we think logistics management is easy. but I think that it will take a reasonable amount of time to establish internal organization.
It is necessary two persons, in charge of responsible person / sales office, at minimum.Logistics management can be handled by one part-time system of two part-timers.
And we also need an inventory management space so we need an office of reasonable size.
It is my speculation that I think that about 30㎡ is probably sufficient.
I think that the best location is Tokyo because we can get confidence from our customers easier.
現在26社のDistributorがA製品の販売実績があります
「2014年時点 B取引先Date」を以前提示した人工順MAPにあてはめてみます。
人口の多い都市順の上位15都市中12都市にすでに取引先が存在していることが一目瞭然です。
Let's try to adopt "Business partner data for B in 2014" to the population ranking map that I proposed before.
It is self-explanatory that business partners already exist in 12 cities among top 15 large population cities.
We will apply "Date of B Business Partner as of 2014" to the previously presented MAP In order of population.
It is quite obvious that customers already exist in 12 cities out of the top 15 cities in population-rich city order.
26社という数は決して多くはありませんが、大都市中心の営業展開を可能にする十分な土台になり、営業ターゲットをかなり絞ることができます。
新たなスタートにあたり新規の代理店と契約を交わすよりも、これまでほとんどフォローできていないにも拘らず、製品を紹介・使用してくれていたこれらの代理店との関係を強固にすることが急務であり、それだけで売り上げUPにつながると考えます。
In our new start, we do not execute a contract with new agency. Instead, we have to strengthen the relationship with these agencies we have hardly followed up so far and have been introducing and using the items. I believe that we can increase the sales amount by it.
Rather than signing a new agency at a new start, It is urgent to strengthen the relationship with these agencies that introduced and used products, despite hardly follow up so far, I think that it will lead to a sales increase only by that.
「Sales Marketing」の考え方ですがここでは「売れる仕組みを作る」という意味で進めます。
これまでの業績不振理由をそれぞれの対象から考察します。
・日ごろBからの情報提供がないため、大きな学会や勉強会でしか情報が入らない。
そのため、製品は聞いたことがあるが手に取ったことはないという看護師が多い。
・情報を得るためにインターネット検索をしても、B Homepageからは情報を得られない。
・それでもA製品にこだわる必要はなく、他社製品で問題解決ができてしまう。
I consider the reason why the items have not been sold well so far from each situation.
As no information has been provided from B every day, we can obtain information only from a large academic conference and study meeting.
Therefore, many nurses have heard items but have not seen them in person.
Even if we search on Internet to obtain information, we cannot obtain it from homepage of B.
We do not have to be interested in only item of A. We can solve a problem by using the item of another company.
I will consider the reason of poor business result in the past by each target.
- Since B doesn't give us any information on the daily basis, we can't get any only by large academic meetings or studying assemblies. So, there are many nurses who only heard of the products but have not picked up it.
- Although we search the information on the internet, we can't get any from B Homepage.
- There is no necessity to stick A product for us, we can solve the problem by other products.