Translation Results Requested Through Conyac Made Public

A representative cited another example involving cooperation with a famous shopping mall in Hong Kong called Harbor City. At the front gate, the mall set up a big QR code for people to scan with their phone, which lets people automatically become mall members in WeChat. Not only do they get messages and coupons like with Starbucks, but the membership also acts as a replacement for the traditional membership cards that makes people’s wallets so thick these days. Tencent also looks to use a more localized marketing approach in the country for WeChat. The company is considering to make its app available on Blackberry, which is very popular in Indonesia, and also to create similar BBM packages, in conjunction with some telcos, for the local users. We’re told that WeChat is gaining steam in Indonesia, and eventually users would ask telcos to offer BBM-like packages for WeChat. We understand that so far the biggest WeChat users in Indonesia use Android. User Behavior

Tencent already has another messaging app created specifically for Indonesia called Qute. We asked if there’s any confusion from the Indonesian users regarding WeChat and Qute, but we’re told there is not. The representative says that people’s focus is only on the app’s quality and brand name, not about the company behind it. This is similar to what happened with the QQ IM back in the early days in China. People then only knew QQ, but not so much about Tencent. Moreover, the rep agreed that the consumer target for both WeChat and Qute is different. The former focuses on smartphones, while the latter is on feature phones.