Translation Results Requested Through Conyac Made Public

Execution

Now that you’ve gathered all the answers, it’s time to execute.

You’ll need to create actionable items based on your answers. Let me give you an example.

Let’s say you are selling high-end web hosting services for bloggers. Your ideal customers are obviously A-list bloggers who makes more money than others. You found out that they make their hosting decision based on what their fellow bloggers are using. And where do they hang out? A-list blogs, of course! Using all these information, your first most important actionable item would be getting at least one of the A-list blogger to use your hosting service, and try to spread the word through the blogger (reviews, tweets, exclusive discount, etc). The keyword here is focus. Since you are just starting out, you probably have very limited resources. Hence it’s better to focus all your firepower on one actionable item instead of scattering them around.

It’s also important to measure (which deserves another article of its own). If one method doesn’t work, quickly move onto the next one, until you get to one that gives you result (which starts with a dollar sign). About Cheng Soon

Lim Cheng Soon is the founder and curator of Hacker Monthly, one of the most prominent magazine among programmers. Before that, he had built and sold several online businesses. Follow him on Twitter at @bearwithclaws.