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[Translation from English to Japanese ] Dangdang To Launch Exclusive Book Channel on Tencent’s QQ Buy Update on July...
Original Texts
Dangdang To Launch Exclusive Book Channel on Tencent’s QQ Buy
Update on July 2, Monday: A Tencent rep told us that the partnership with Dangdang started on 29 Jun 2012 last Friday. She also confirmed that the book category — http://buy.qq.com/book/ — is powered by Dangdang. Dangdang, the e-commerce site that sells mainly books and electronics, has announced its exclusive partnership with QQ Buy, Tencent’s very own B2B2C e-commerce platform. That means rival Tmall will not be able to host a Dangdang channel on its platform as long as this exclusive partnership with QQ Buy remains active. The deal means that all of Dangdang’s library of 790,000 books is now made available on QQ Buy – a site that is technically its rival. A quick Baidu and Google search can’t seem to surface a Dangdang branded store on QQ Buy. So we will have to wait and see what the virtual bookstore would offer. But QQ Buy does have a pretty comprehensive book e-store section which might be powered by Dangdang’s products. We have reached out to both Dangdang and Tencent to verify if the book section is the result of the partnership and will update as we learn more.
QQ Buy was launched just last October as a rival to the market leader, Tmall. Tencent also has Paipai for amateur shopkeepers, which rivals Alibaba’s Taobao. Tencent, best known for its QQ IM service, hasn’t been able to gain much of a foothold in China’s e-commerce space, though recent stats suggest it has at least climbed to a distant fourth place in the B2C sector with 2.34 percent market share. It has also recently restructured the company into six different units for various sectors. One of them is e-commerce which will allow a more concerted effort for its online shopping plans to flourish. And hopefully it won’t be too late. Dangdang has been getting itself into a lot of partnerships of late, such as agreeing to let the consumer electronics retail chain Gome open up a store-within-a-store on its website. But in this Tencent deal, it’s Dangdang that’s jumping onto Tencent’s QQ Buy platform.
Update on July 2, Monday: A Tencent rep told us that the partnership with Dangdang started on 29 Jun 2012 last Friday. She also confirmed that the book category — http://buy.qq.com/book/ — is powered by Dangdang. Dangdang, the e-commerce site that sells mainly books and electronics, has announced its exclusive partnership with QQ Buy, Tencent’s very own B2B2C e-commerce platform. That means rival Tmall will not be able to host a Dangdang channel on its platform as long as this exclusive partnership with QQ Buy remains active. The deal means that all of Dangdang’s library of 790,000 books is now made available on QQ Buy – a site that is technically its rival. A quick Baidu and Google search can’t seem to surface a Dangdang branded store on QQ Buy. So we will have to wait and see what the virtual bookstore would offer. But QQ Buy does have a pretty comprehensive book e-store section which might be powered by Dangdang’s products. We have reached out to both Dangdang and Tencent to verify if the book section is the result of the partnership and will update as we learn more.
QQ Buy was launched just last October as a rival to the market leader, Tmall. Tencent also has Paipai for amateur shopkeepers, which rivals Alibaba’s Taobao. Tencent, best known for its QQ IM service, hasn’t been able to gain much of a foothold in China’s e-commerce space, though recent stats suggest it has at least climbed to a distant fourth place in the B2C sector with 2.34 percent market share. It has also recently restructured the company into six different units for various sectors. One of them is e-commerce which will allow a more concerted effort for its online shopping plans to flourish. And hopefully it won’t be too late. Dangdang has been getting itself into a lot of partnerships of late, such as agreeing to let the consumer electronics retail chain Gome open up a store-within-a-store on its website. But in this Tencent deal, it’s Dangdang that’s jumping onto Tencent’s QQ Buy platform.
Dangdang、TencentのQQ Buyで限定書籍チャンネルを開始
7月2日（月）更新内容：Tencentの広報担当者は、Dangdangとのパートナーシップが先週金曜日の2012年6月29日に開始されたと我々に伝えてくれた。彼女は、書籍カテゴリ（http://buy.qq.com/book/）がDangdangによって運営されていることも明らかにした。
7月2日（月）更新内容：Tencentの広報担当者は、Dangdangとのパートナーシップが先週金曜日の2012年6月29日に開始されたと我々に伝えてくれた。彼女は、書籍カテゴリ（http://buy.qq.com/book/）がDangdangによって運営されていることも明らかにした。
Eコマースサイトで主に書籍と電子機器の販売を行うDangdangは、Tencent独自のB2B2CEコマースプラットフォームであるQQ Buyとの独占パートナーシップを発表した。これは、DangdangのQQ Buyとの独占パートナーシップが継続される限りは、ライバルサイトのTmallはDangdangのチャンネルを自らのプラットフォーム上でホストすることができないことを意味する。この取引により、Dangdangのライブラリにある79万の書籍全てが、実質的にはライバルサイトであるQQ Buy上で取り扱われることになる。
BaiduとGoogleでサーチをかけても、QQ Buy上のDangdangブランドストアの検索結果は表示されないようだ。このバーチャル書籍のサービスに関しての情報を知るには、しばらく待つ必要がありそうだ。だがQQ Buyは、Dangdangの製品を取り扱っていると見られるかなり総合的な書籍Eストアを運営している。我々は、DangdangとTencent両社にコンタクトをとり、パートナーシップ締結により書籍部門が生まれたのかを確認中なので、詳細が分かり次第また伝えていきたいと思っている。
市場トップのTmallのライバルサイトとしてQQ Buyは昨年10月に開始されたばかりだ。Tencentは、AlibabaのTaobaoに対抗して素人のショップ主のためのPaipaiも運営している。
市場トップのTmallのライバルサイトとしてQQ Buyは昨年10月に開始されたばかりだ。Tencentは、AlibabaのTaobaoに対抗して素人のショップ主のためのPaipaiも運営している。
QQ IMサービスでよく知られるTencentは、中国のEコマース分野ではいまだしっかりとした立ち位置を得ていないが、最新の統計で当企業は、B2C分野において3位と大差こそあるものの4位につけており、その市場シェアは2.34％となっている。また当企業は最近、様々な分野から成る6つの異なる部署を立ち上げ再構築を行った。その1つがEコマースで、オンラインショッピング計画の進展に向けて、より一致協力された努力をしていくことができるだろう。出足が遅すぎたということでなければ良いのだが。
Dangdangは最近になって多くのパートナーシップを締結しているが、大衆消費電子製品販売チェーン店のGomeがDangdangのウェブサイト上で店舗内店舗を開店することに同意したのもその一例だ。だが、今回のTencentとの取引では、DangdangがTencentのQQ Buyプラットフォームに食いつく格好となった。
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