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In fact, even when it has acquired a game, Tencent will often also develop its own copycat version of the game – often adding some local Chinese flavor to it in the process – just to make sure that all its bases are covered.

Striking gold with a game, especially a mobile game, might be somewhat a matter of luck, but Tencent’s dominance of iOS gaming in China this year (and PC gaming almost every year) suggests otherwise. That’s not luck, that’s a system. And Tencent’s results in gaming over the past decade show that whatever you think of it – many have criticized the company’s monetization methods and its copycat tendencies – there’s no doubt that the system works.