1の表を見てください。
色がついているところが○○が主に使われるであろう場所です。
コーヒーの市場的にはほぼ横ばいの状況ではあります。
しかしコーヒーが飲まれる10杯中9杯は○○が使われる場所であります。
次に2の表を見てください。
色が濃いところをメインのターゲットとします。
まずはこのターゲットの層に広告をぶつけていきたいと思います。
特にこの層はお金も持っているので、すばらしい商品であれば必ずマーケットは反応します。その後徐々に薄い部分にもアプローチしていき市場を確保していきます。
The colored areas are mainly the areas that can be primarily used by OO.
The status remains almost unchanged in the coffee market.
However, there are areas that can be used by OO for every 9 out of 10 cups of coffee drunk.
Next, please look at the chart of 2.
The areas with darker colors are the main targets.
First, I want to proceed with advertisements for this target layer.
The money is present particularly in this layer so the market will definitely react if there is an excellent product. We will continue to ensure to gradually approach the thin areas of the market afterwards.
The colored place is where ○○ would be used mainly.
In the coffee market. it has been almost flat.
However, 9 cups out of 10 cups of coffee are drunk in the place where ○○ were used.
Then, please look at the table 2.
The deep colored part is the main target.
I am thinking of putting ads for this target demographic at first.
Especially, this target demographic has much money, so the market will response if the product is great.
Then, we will gradually approach to light colored part and ensure the market.