フランチャイズ本部構築の為の準備必要事項
A.フランチャイズパッケージの確立
1.マニュアルの整備・作成
フランチャイズはノウハウを売るビジネスと言われていますが、このノウハウを標準化し、
見える化したものがマニュアルになります。本部はノウハウをマニュアル化し、研修を通
じて加盟者に伝えることで、初めて加盟者の成功を支援することができるようになります。
a.店舗管理マニュアル
・チェーンのビジュアル、マインドに関する項目
・オーナー(店長)としての心構え、経営に関する項目
A. Establishment of franchise package
1. Preparation・Maintenance for the manual
It is said that franchise is the business which sell the knowhow, but this is the manual which standardize and visualize the knowhow.
You will be able to support the success of conference member for the fist time by making knowhow as manual at headquarters, and telling it to conference member through the training.
a. Manual of managing the store
・Clause about visual and mind of the franchise.
・Clause about managing and attitude as an owner (store manager)
A. Establishment of franchise package
1. Maintenance and servicing of manual
Franchise is a business of selling know-how which objects to be standardized and transformed manually. Headquarter converts know-how into manual, teach affiliation via research and support affiliation for their first time until success.
a. Management manual for shop lot
Objects which is related to visual and mind of the chain.
Objects which is related the readiness of shop manager and business procedure
A. Set up Franchise package
1. Write up of manual
Franchise business is selling know-how, but only the manual make it standardize. Head office is the place where standardize the know-how, support new-joined franchisee to be succeed through the workshop.
a. Shop management manual
. vision of chain shop, attitude-related things
. build up of Ower’s mind, operation-related things