China’s Ride-Hailing Giant Didi To Roll Out ‘UberEATS’-Style Program With Ele.me
One of the most highly anticipated partnerships between Chinese O2O services could see a full rollout before the year’s end, with Didi Dache and Ele.me reportedly settling on partnership plans this week.
Ele.me CEO Zhang Xuhao confirmed to Chinese press that the two companies had reached an agreement on a “strategic program” between the two companies, though no financial details have yet been released.
中国のO2Oサービス間で一番大きく期待されていたパートナーシップの一つが、Didi Dache社とEle.me社が今週パートナーシップ計画を決定するといううわさがあることから、年内に完全なお披露目を見ることができるかもしれない。
Ele.me社の最高経営責任者Zhang Xuhao氏は、同二社がまだ財務情報の詳細は発表していないものの、戦略的プログラムの契約を結んだことを中国報道陣に確証した。
中国のオンラインオフラインサービス（ O2O）で最も期待されている提携のひとつで年内に全面公表されるのははDidiDacheディディダチャー（嘀嘀打车）
と Ele.me ウアラマ（饿了么）による提携がであると今週公表された。Ele.meウアラマ（饿了么）のCEOZhang Xuhaoジャンシュハオ（張旭豪）が中国プレスに語ったところでは
二つの会社は「戦略的プログラム」において互いに合意に至ったが、財務的な詳細はまだ未発表である。
Ele.me is China’s leading O2O food delivery service. Founded in 2009, the Shanghai-based company employs a wide network of two-wheel delivery drivers in partnership with restaurants all over China to provide on-demand food delivery through their namesake app ‘Ele.me’, Which in Chinese translates to ‘Hungry?’. Didi is the country’s largest ride-hailing service and is valued at over $16 billion USD.
In September Zhu Xiaohu, Director at GSR Ventures, the company that backed Ele.me’s A series, confirmed that the companies were pursuing a strategic relationship, but that they had yet to enter formal financial discussions. At the time Didi noted that the partnership in discussion would not involve any direct investment.
The latest plans involve a program that utilizes both two-wheeled and four-wheeled distribution systems for food delivery. The same source said that a trial has begun in Beijing, which will extend to a fully-fledged service before the end of December.
最新の計画には、２輪４輪車両方を分配するシステムを出前・宅配に利用する計画が含まれている。同じ情報源から、北京で試運転が始まっており、１２月の終わりまでには、本格的なサービスへと広げていくとの情報が得られている。
A partnership between Ele.me and Tencent has long been rumored, considering both companies exist within Tencent’s strategic investment ecosystem. Both companies are well-and-truly equipped with enough capital to pilot the cooperative project, Ele.me closed a $630 million USD funding round in August, on top of a $350 million USD E round in January led by Tencent. Didi nabbed a whopping $3 billion USD investment over the summer, fueling their fight for market share against Uber and a handful of other ride-hailing companies.
The program resembles ‘UberEATs’, the food delivery service run by Uber. Uber has also been expanding aggressively in China since establishing an independent China operation to take on Didi. However despite offering periodic promotional food services, they are yet to launch an UberEATS style service on the mainland.
失礼しました。launch：ローンチ、ローンチすると指定がありましたので、最後の「始めていない」は「ローンチしていない」に変更してください。