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Create a Google spreadsheet. This will help you organize and keep track of your ideas in one place. Best of all, everyone can collaborate on the project in real-time, and there is no chance of overlapping efforts from different parties.

Set up a brainstorming session. You’ll eventually do many of these brainstorm sessions, but try to have one (usually the first) with a larger group. Invite people from outside of the tech world to bring a fresh perspective, and also invite folks from the creative professions — writers, designers, artists, etc. Cap the number of participants at 8 people to keep the brainstorms from getting out of hand.