360buy Ventures out with Overseas B2C Site
360buy just launched its long-rumored overseas site (en.360buy.com) to serve consumers in 35 countries with more than 400k items under over 1500 categories, ranging from electronics, video games, costumes, book, music and movies. To some the new English site of the second-largest B2C site in China marked that 360buy (aka Jingdong Mall in Chinese) is finally expanding out of its home turf to compete with global giants like Amazon.
360buyは長らく噂されていた海外のサイト(en.360buy.com)を始動した。35カ国の消費者に対して電気製品、ビデオゲーム、コスチューム、書籍、音楽や映画など1500種ものカテゴリーから40万種類の商品を提供する。中国第2位のB2Cサイトの新しい英語のページでは360buy(中国では通称Jingdong Mall)はついに国内だけでなく、世界的規模のAmazonなどと方を並べるべく規模を拡大している。
But is it really competitive?
If you check out the items under categories like Book, Music and Movies, you’ll find out that most of the publications were in Chinese language, meaning they’re more suitable for Chinese who live overseas, rather than for regular American or European households.
That said, under other categories like electronics and baby care you’ll still be able to buy products made in China at a bargain price.
Shi Tao, VP of 360buy said in an interview that “our initial strategy is to buy from China and sell to the world. ”
360buy is pinning hope on turning overseas business into one of its pillar arms in the coming 2 to 3 years. It was reportedly planning warehouses outside of China to step up delivery service and experience for customers in other countries.
According to 360buy’s overseas site, it currently only accepts Paypal as payment solution, as for shipping choices, it supports DHL, UPS, EMS, Singapore Post, China Post, Hong Kong Post and so forth.
360buyは今後2〜3年の間に海外ビジネスが柱の一つとなるよう期待を寄せている。伝えられるところによれば、他国の顧客向け配送サービスと経験をステップアップするために、中国国外の倉庫を検討している。
360buyの海外サイトによると、現在支払い方法としてペイパルのみが利用可能で、配送オプションに関してはDHL,UPS,EMS,シンガポールポスト、チャイナポスト、香港ポストなどが取り扱われている。