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#1: Apple’s FaceTime
Apple’s FaceTime has created an important new option for video calls. You can use FaceTime on a Mac, iPhone and iPad2. Companies such as Salesforce.com have plans to use FaceTime as a way to provide face-to-face customer support.
Sameer Patel of the Sovos Group says, “Whether it’s for customer or employee communication… voice, video, conferencing and virtual meetings are front and center to how organizations look at collaboration.”

#2: Behind the Scenes
Ann Handley suggests in her book Content Rules to use video to show behind the scenes at your company. “Businesses can show what goes on in their day-to-day world that people don’t see but might be interested in.
#3: Case Studies
Want to engage your audience with your case studies? Think about making a short video. Niall Harbison rounded up 10 of the Best Social Media Campaign Video Case Studies.
What you’ll notice is that videos don’t have to be long to be effective. In fact, sometimes the shorter the better.

#4: Diary-style Videos
This is another great idea from Ann Handley who suggests that a diary-style video of people or groups of people talking to the camera can be a short and insightful approach. “They might offer tips or tricks for using your product, answer a common support question, or simply give an update on how your business is helping its customers.” #5: Email
Email seems like a worthy destination for a video clip.
There is one important caveat—the kind of email program you’re using. Email programs that use HTML formats such as Microsoft Outlook or Mozilla Thunderbird will allow you to embed a video clip but other web-based programs like Gmail or Yahoo won’t let you. Here’s a workaround worth trying.

#6: Facebook
By now you’ve probably heard that Facebook is a good place to upload a company video. However, what shows up in a user’s news feed is dependent on a number of news feed optimization factors referred to as EdgeRank. The good news is that video is one area that ranks higher and is more likely to bring a post onto someone’s news feed. Video consumption on Facebook is growing. The blog All Facebook recently reported, “Nearly 47 million people in the U.S. watched videos on Facebook in February 2011. That puts the site in fourth place on the comScore Video Metrix ranking, two spots higher than it ranked in January.”

#7: Get Seen
Perhaps one of the best resources out there on video is Steve Garfield’s book, Get Seen: Online Video Secrets to Building Your Business Online.
Steve covers topics such as choosing a camera, lighting and sound, making videos without a video camera, recording and shooting, uploading, broadcasting live and video blogging. 8: Have a Good Time
Here’s a unique idea from Insite Motion Media: “A video featuring a creative performance by your own staff is a great way to showcase your company’s culture and promote your business without having viewers feel like they’re being advertised to.” You may need company consensus on this one.What do you do if your boss really can’t sing and tap dance as good as he thinks he can!

9: Interview
Social Media Examiner’s founder Michael Stelzner interviews social media experts every week. Interviews are a great way to introduce a person and a topic to your blog or website.In addition to the fact that people love to watch video clips, there’s a whole SEO factor too which makes it extremely worthwhile. # 10: Jing
There are times when you may want to do a screen cast to demonstrate a point to someone in another location. Personally I’ve been very happy with Jing.
There’s a great free version but if you need more features such as saving as an MPEG-4 video, getting unbranded videos (without the Jing logo, etc.), sharing instantly to YouTube and recording from a webcam, you can purchase Jing Pro for $14.95 per year.

#11: Key Influencers
Who are some of the key influencers in your industry? Can you do an interview with them? Reaching out to a key influencer to do a video interview is a great way to connect with someone well-known and respected in your field. #12: LinkedIn
LinkedIn’s company pages make it possible for companies to add a video for each product and service. Being able to show a short clip right on the company page is an incredibly dynamic option and can give you a nice competitive advantage.

#13: Mini Documentary
Thomas Clifford introduces 5 main ingredients from TedTalks and suggests that by using these ingredients in your videos, you too can develop something as compelling.

#14: News and Commentary
Insite Motion Media suggests using video to offer commentary on relevant news and posting them on your company blog and social networking sites. This helps showcase your company’s responsiveness and industry awareness. #15: Outreach
A lot of companies post outreach videos. This type of video shows something outside of everyday marketing. It demonstrates a brand’s values. Here are two good examples from Starbucks: What if we all cared enough to vote? and Starbucks Love Project Global Sing Along

#16: Product Tours
Product tours are an excellent way to tell customers about your company’s products and services. If your product is web-based, it won’t cost a lot to create a video that explains the key features. Done well, product tours can be extremely influential.

17: Qik
Qik is a mobile live video streaming and two-way video conferencing application that allows users to stream live video from their cell phones to the Internet. Users can upload videos to Facebook, Twitter, YouTube and more.
You can see some examples that Steve Garfield has done with Qik.

#18: Regular Voice
Wondering how you sound on video? Jenny Lemmons Magic suggests talking to your audience in a regular voice and to try not to imitate your favorite NPR radio announcers. Just make sure you have a good microphone so your voice sounds its best.

#19: Skype
Skype offers video calling which can be done on your computer, iPhones and other compatible mobile phones, iPod Touches and iPads. Group video calls are also possible. Another useful feature for businesses is screen sharing where you can share your screen with clients and colleagues in other locations.

#20: Training
Videos have become second nature for training. You can do distance-learning videos or record live sessions which can be uploaded for attendees to view once they’re back at their desks. As with all training, it’s best to try to edit them into shorter sections.

#21: Ustream
Ustream is an interactive broadcast platform that can be used with an Internet connection and a camera. Ustream states, “Notable Ustream broadcasts include major political events, concerts, conferences, movie premieres, talk shows, sporting events, interactive games, and personal milestones.” Ustream can also be used in conjunction with your Facebook page. You can learn more about Ustream on Facebook.