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A motivational paradox arises in the “production bias” people bring to the task of learning and using computing equipment. Their paramount goal is throughput. This is a desirable state of affairs in that it gives users a focus for their activity with a system, and it increases their likelihood of receiving concrete reinforcement from their work. A second, cognitive paradox devolves from the “assimilation bias”: people apply what they already know to interpret new situations. This bias can be helpful, when there are useful similarities between the new and old information (as when a person learns to use a word processor taking it to be a super typewriter or an electronic desktop).