Get your app noticed with Peter the penguin
If you’ve built a great app, and want people to know about your brilliant idea, you need to know how to effectively market it to the right audience. But how you say?
No budgets for creative campaigns. No money to spend on expensive PR and marketing agencies. No creative writing or marketing skills. Well, Peter the penguin was created just for that. Created just for pinging journalists and tech blogs of relevant new app releases, Peterpings.com is a recently launched product by Jon Yongfook Cockle, the founder and creator of other e-commerce businesses such as #OOTDX, 24-12, TinyTrunk and Whereco.
素晴らしいアプリを開発して、その素晴らしいアイデアを皆に知ってもらおうと思っているなら、適切なユーザにそのアプリを効果的に宣伝する方法を知る必要がある。でも、どうやって？
クリエーティブな宣伝をする予算がない。高い広告会社やマーケティング会社に費やすお金もない。文才もなければマーケティングのスキルもない。そんな人のために作られたのがペンギンのピーターくんだ。最近ローンチされたPeterpings.comは、新しいアプリを適切にリリースするためにジャーナリストやテックブログにメッセージを送るためだけに作られたプロダクトで、その他のeコマースビジネス#OOTDXや24-12、TinyTrunk、Wherecoの設立者でクリエーターのJon Yongfook Cockle氏によって設立された。
もし、あなたがすばらしいアプリを完成させ、その素晴らしいアイデアを人々に知らせたいと望むならば、適切な消費者に対して効率良くアプリを売り出す方法について知っておく必要がある。しかし、具体的にはどうすればいいだろうか？
クリエイティブな広告キャンペーンの予算は無い。PRやマーケティング代理店の値の張るサービスに費やすべき資金は無い。クリエイティブ・ライティングあるいはマーケティングの技術も無し。ペンギンのPeterは、ちょうどそのような人のために生み出されたのだ。ジャーナリストやテックブログに対して、彼らが取り上げる可能性のある新アプリのリリースについてのping（更新通知）を送信するために作り出されたPeterpings.comは、Jon Yongfook Cockle氏によって最近リリースされたプロダクトだ。同氏は#OOTDX、24-12、TinyTrunk、そしてWherecoのような他のeコマース事業の創業者および制作者である。
“I definitely think that there is a need for marketing services aimed at people who are too busy to do the marketing themsleves, but at the same time, cannot afford to hire an agency to help them out. Therefore, I believe that Peterpings would service the middle ground of SMEs, indie developers and small development studios, ” says Jon.
This novel product will possibly create a revolutionary movement towards breaking traditional marketing boundaries and no longer limiting great inventors from spreading their ideas to the world, but will Peter the cute penguin alone be able to do all that? With the ability to send out pings to at least 180 notable and respected publishers such as Mashable, TechCrunch and GizMod at one go, I believe that this product is a step in the right direction since it is largely self-served and will therefore have the ability to be affordable yet effective at the same time.
Peter is also smart enough to automate delivery across 8 different time zones. In the near future, peterpings.com will also allow customers to filter their database for a more targeted ping. For example, publishers using a specific language or platform such as Android only. There would also be an open application process for publishers who want to be included in the list.
Due to promising feedback from the Android community, Jon and his team are also working hard to roll out an Android support by the end of January. Despite being only a début product, it is definitely interesting to see how Peter could possibly blur the roles between a journalist, public relations officer and a developer. Someday, somehow, a person could embody all these three roles.
