「イオンの本気」ってスゴイですね...
イオンが店舗の通信環境から刷新して、本気のO2Oをやるそうです。
この図で見ても分かる通り「WAON」を基軸としたサービスとして昇華するつもりですね。
クーポンのために専用端末を配置するあたり、かなり大掛かりで本気度がうかがえます。
さらに新しい顧客体験として、専用アプリ「撮って!インフォ」(仮)がすごいです。
撮るだけで「最短2時間で自宅配送」って...スゴイですね。
しかも駐車場検索とかもできるそう。勿論クーポン配信も抜かりありません。
I heard AEON is going to start O2O for real, refining its communication environment at its store branches.
As you can see in this figure, I think its goal is to enhance its value-added services through WAON.
The way the dedicated such costly terminals being situated at each store for coupon issuance is convincing.
Furthermore, I couldn't leave my eyes off from the dedicated app called "Totte! Info" (title tentative).
Take a (screen)shot of an item you want, and "get it delivered within the next 2 hours at the earliest" simly amazed me.
With this tool you can also search the nearby parking lot, let alone the distribution of the coupon discount tickets.
AEON is really implementing O2O by reforming the communication environment in the stores.
As can be understood from the chart, AEON intends to upgrade their service based on "WAON".
It is indicated by the setting up of special purpose terminal for the usage of coupons that AEON has quite a large-scale intention.
Furthermore, as a new customer experience, there is an great exclusive APP called "Take a picture! Information" (temporary).
Only take a picture and "deliver in house within 2 hours", which is great!
And it can also search for parking space, let alone its coupon distribution function.
They seriously do O2O by changing the ICT environment in the shops.
As you can see with this chart, they try to enhance it as the service based on "WAON".
They set up the special purpose terminal for the coupon. It's quite ambitious project that It can be seen how serious they are.
Furthermore, dedicated app "Totte! info ( Let's photo! info)" (draft title) is great as a new experience for customers.
"Minimum 2 hours for home delivery" only by snap-shooting,,,it's superb.
Searching the parking area is also available. Of course, they take advantage of coupon distribution system as well.