Chinese Pinterest Clone Mogujie Raising C Round at Estimated $200 Million Valuation
Mogujie, China’s Pinterest + ecommerce referral startup, is reportedly raising series C funding at a projected $200 million valuation. According to TechWeb, the investor who is leading the round is most likely IDG.
This past April, we reported that Mogujie is driving crazy traffic to Taobao, China’s top C2C shopping site. At that time we noted Mogujie had more than 2.2 million daily visitors each month who browse more than 750,000 items on Taobao. Out of that figure, 60,000 items were purchased each day. These numbers were pretty insane, as it was acting as an impressive sales referral machine, earning about $15,900 on ad referral clicks to Taobao at that time.
Now with about four months passed from those self-reported figures, I believe the number should be far greater. Mogujie’s founder and CEO, Chen Ji, posted on Zhihu where he explained more about his model for success:
その自己申告の数値から約4か月が経ち、数値は大幅に増えていると、私は思う。Mogujieの設立者兼CEOのChen Ji氏は、Zhihuの記事で彼の成功モデルについてさらに説明している。
この自己報告から4ヶ月たった現在、この数字ははるかに膨らんでいると信じている。Mogujieの設立者でCEOのChen JiはZhihuに投稿し、その中で自らの成功モデルについて説明した。
The main content is the product, and it’s inevitably fragmented, and the debris is isomorphic. Like Twitter, where the whole thing is composed of 140 characters, or Sina Weibo where it’s 140 characters plus a photo, or Pinterest’s fragments of ‘beautiful artifacts’ photos plus a short description plus a URL. And on Mogujie it’s a case of ‘items for a beautiful woman’ plus a photo and a description plus an e-commerce destination.
訳文にミスがありました。200万ドルではなく2億ドルでした。申し訳ありません。