日本では品質に対しての評価が厳しいので、キズのあるものは正規の販売ルートから外してお客様の了解を得てから販売したほうが、結果的にブランド価値の向上につながります。
私も、安く売ることは結果的に自分の首をしめるので賛成しません。
一方でユーザーを増やすことでブランド価値を高めるのも戦略のひとつです。
キズものやセールなど限定された条件で、競合製品より買い易くしておくと、友達の友達にもブランドが認知されます。
日本でのブランド価値を上げることを目標にがんばっています。
Rating
44
Translation / English
- Posted at 28 Sep 2016 at 09:22
In Japan, the quality is evaluated very strictly. Therefore, it would improve the value of the brand eventually to sell items with scratches out of the authorized sales channel after obtaining the customers' agreement.
I do not agree to sell in a cheaper price because it chokes myself up accordingly, either.
On the other hand, it would be another strategy to raise the value of the brand by increasing the number of users.
In limited condition, such as damaged items or selling in a bargain sale, making our brand easier to buy than our competition would promote our brand to further more people over just your friends.
I will work harder in order to raise the value of the brand in Japan.
I do not agree to sell in a cheaper price because it chokes myself up accordingly, either.
On the other hand, it would be another strategy to raise the value of the brand by increasing the number of users.
In limited condition, such as damaged items or selling in a bargain sale, making our brand easier to buy than our competition would promote our brand to further more people over just your friends.
I will work harder in order to raise the value of the brand in Japan.
Rating
50
Translation / English
- Posted at 28 Sep 2016 at 09:23
As assessment for quality of item is strict in Japan, it improves value of brand if you remove the item with damage from official sales route and sell it after the customer understands it.
I do not agree to sell at low price since you will end up with making yourself feel uncomfortable.
In the meanwhile, it is one strategy to increase the value of the brand by increasing user.
If you set price lower than competitive item under the limited condition such as defect and sale,
friend of your friend will recognize your brand.
I am working hard for the purpose of increasing the value of the brand in Japan.
I do not agree to sell at low price since you will end up with making yourself feel uncomfortable.
In the meanwhile, it is one strategy to increase the value of the brand by increasing user.
If you set price lower than competitive item under the limited condition such as defect and sale,
friend of your friend will recognize your brand.
I am working hard for the purpose of increasing the value of the brand in Japan.
Rating
52
Translation / English
- Posted at 28 Sep 2016 at 09:22
In Japan the review for the quality is very strict so it is better to sell the items out of the genuine sales route and confirm with customer so that we can keep the brand value .
I disagree to discount as it may cause troubles to myself in the end.
On the other hand increasing users is also the tactic to raise the brand value.
Limited situation such as defective items or sales can compete against other items can be recognized by friends of friends.
My goal is to raise brand value in Japan.
I disagree to discount as it may cause troubles to myself in the end.
On the other hand increasing users is also the tactic to raise the brand value.
Limited situation such as defective items or sales can compete against other items can be recognized by friends of friends.
My goal is to raise brand value in Japan.
![[deleted user]](https://secure.gravatar.com/avatar/695023b4efd563721d13716b1457bc73.png?d=identicon&mode=crop&r=PG&s=42)
Rating
50
Translation / English
- Posted at 28 Sep 2016 at 09:50
Because in Japan quality is strictly evaluated, selling after removing defective products from the regular sales channels, as well as after achieving full customer's understanding of the product will lead to improvement of the brand value.
I also do not agree with simply selling cheap, because the result of it is only but harming ourselves.
On the other hand, increasing the number of customers is also one way to improve the brand value.
Selling cheaper than the competition under limited set conditions such as organized sales or only for products with minor scratches make customers share with their friends and allow the brand to be better known too.
I am working hard on achieving the goal to improve the brand's value in Japan.
I also do not agree with simply selling cheap, because the result of it is only but harming ourselves.
On the other hand, increasing the number of customers is also one way to improve the brand value.
Selling cheaper than the competition under limited set conditions such as organized sales or only for products with minor scratches make customers share with their friends and allow the brand to be better known too.
I am working hard on achieving the goal to improve the brand's value in Japan.
