そして今回、仮説の検証をするために、学生を対象にしたアンケートを実施し、重回帰分析、コンジョイント分析、共分散構造分析をおこなった。その結果、視聴意欲に関しては、「」「」という因子が影響していることがわかった。投稿意欲に関しては、「」「」「」という因子が影響しているという結果が得られた。このことから視聴意欲に関しては、実況者の魅力が大きな要因となっており、投稿意欲に関しては、「」が重要であることがわかった。
Rating
52
Translation / English
- Posted at 08 Oct 2015 at 21:28
To test our hypothesis, this time, we took a survey from the students and did multiple linear regression analysis, conjoint analysis, and covariance structure analysis. As a result, factors " " and " " had an effect to motivate viewers. As for willingness to post the videos, it turns out that it was effected by factors " ", " ", and " ". From this consequence, we found out that the narrator's attractiveness was a big element to viewers' motivation, and on the other hand, " " was important to posters' willingness.
Rating
52
Translation / English
- Posted at 08 Oct 2015 at 22:16
For this occasion, in order to verify the hypothesis, a survey to students was conducted and multiple regression analysis, conjoint analysis and covariance structure analysis were applied. As a result, with respect to the willingness to watch, we found that factors "" "" influence. With regards to the willingness to post, we obtained results indicating factors "" "" and "" are influential. Therefore, regarding the willingness to watch, the gameplayer charm has become the major factor, and with respect to the willingness to post, it was found that "" is important.
Rating
53
Translation / English
- Posted at 08 Oct 2015 at 22:16
This time we performed a questionnaire investigation targeted at students to evaluate a hypothesis. We conducted multiple regression analysis, conjoint analysis and covariance structure analysis. The results show the factors 「」 and 「」 influence the viewers' viewing intention and the factors 「」, 「」, and 「」 influence the viewers' intention to comment. We found out the followings. As for the viewing intention, attractive commentators’ appearance is the key factor. As for the intention to comment, 「」 is important.
