Try, fail, try again, maybe fail again. No one can guarantee success on the first try, but we need meticulous planning, we need an approach before we begin, and we need KPIs to measure our success. I would rather come up with a dozen plans to attack a single problem than put all of my eggs into one basket. So often we know that we’ve failed but because we only had one plan we end up working until the plan has been fulfilled anyway; how tiring!
Talking like a regular person is the most fundamental requirement for entering social media. What does that mean? 1. Honesty 2. Logical clarity 3. Confidence 4. A desire for equal communication and 5. Respect for others. Honest means don’t bullshit, logical clarity means know what you’re doing, confidence means you give happiness to others, equality means don’t put yourself above others, respect others means listen.
Although that’s a lot of tips, it’s just the tip of the iceberg (see what I did there?) so feel free to check out the full article if you’re interested. If you’re looking for one major takeaway here, it’s that you should be honest and communicate directly with customers on Chinese social media. That might seem like common sense, but since there are still plenty of companies buying followers by the truckload for the sake of vanity, it’s a lesson not everyone has yet learned.
