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When required, Gates would even personally intervene in the recruitment process. Say, for example, a particularly talented programmer needed additional persuasion to join the company, then they were likely to receive a personal call from Gates.

Stars like to work wherever the best in their field congregate. Sometimes, too, the top programmers seek out former colleagues and persuade them to join Microsoft. Back in 1981, for example, Gates recruited Charles Simonyi from Xerox PARC. Simonyi, who has been described as the 'father of Microsoft Word', in turn helped persuade others to join. 'In terms of hiring great people, how do we hire all these people? It's by word of mouth', Gates noted.