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Affle Raises $10 Million From Japan’s D2C

Affle, a Singapore-based mobile media start-up, has raised $10 million from D2C, a Japanese mobile ad agency, it announced today. Affle produces a series of mobile products, ranging from messaging, mobile ads, to mobile content.

According to a statement, D2C actually made a token investment earlier this year. That token sum was then followed up by a $10 million investment which we learned of today. D2C is a subsidiary of Japanese telco, NTT Docomo, which also means that Affle should have access to Docomo’s wide reach in Japan. Or perhaps it is already working with Docomo. D2C will also help Affle to scale by providing its know-how in the mobile industry. For D2C, investing in Affle pushes them into new markets. Takayuki Hoshuyama, CEO at D2C remarked:

"Our partnership with Affle brought us immediate results; truncating the learning graph for the markets we have wanted to enter. We have been very impressed with the significant growth Affle has had over the last few years and value Affle’s deep knowledge of mobile consumer behaviour, relationships with large telecom companies and advertisers."