Conyac で依頼された翻訳結果を公開

The indicator conventionally regarded as the most important in mass marketing has been "reach."
On the other hand, in the era of social media and in digital marketing, "engagement" is said to be important.
However, on the other hand, the frequency of engagements often declines to a small scale as compared with reach. Consequently, a look at the indicator of engagement in terms of mass marketing seems to cause not a few managers to find it unsatisfactory as a source of business effect.

However, in such an era as today, when reaching consumers with mass media cannot easily motivate them and when fans and users have turned into some kind of medium capable of involving others due to the spread of social media, there are growing numbers of cases where engagements, which look like a minority at a glance, bring about better business results than reach, which constitutes an unidentified majority.
We'd like to have a debate on how to make our trial in changing values so as to switch in thinking from our conventional emphasis on reach to a new emphasis on engagement, which in a sense looks like quite the opposite of the former.