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The ADA, the product with innovative concept like no other watches ever produced, also has excellent design. The moment I found the ADA on your website I was charmed by it.
This watch not only fits for a fashion item, but it is convenient for situations when checking time is not easy such as during business meeting or in dark places. I am sure it will draw attention to Japanese.

It is also nice watch for people with low vision or visually-impaired. In Japan two types of watches for the visually-impaired are marketed, the one telling time by directly touching the hands of a watch or the other with sounds.

These items, however, have some drawbacks; the ones with sensual touches are easy to get broken, the others with audible time notification may not work when deafened by large noises. The ADA is the one for the visually-impaired who are inconvenienced by previous types of watches.
Since the wrist watches were invented during 16th century, we have seen wide variety of watches with unique ideas and designs but all of them tell time visually. We really give high regard for you because you changed the very concept that time is told visually which we have been taken for granted for so long.