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China’s Top E-Commerce Sites Saw 600% Growth in Mobile Shopping Last Year

We know that China’s netizens love shopping online – and collectively spend about $40,000 per second on local e-commerce sites – but most of that has been happening on desktop computers and laptops. Finally that’s changing. China’s top online stores, Tmall and Taobao, have revealed that purchases made via mobile devices soared 600 percent last year on the two sites. Alibaba, the company that runs those two e-stores, says that the number of unique visitors to Taobao last year on its apps or on any mobile browser reached 300 million last year. The company’s blog says that, of those mobile visitors, 57 million (19 percent) made purchases on their phones. While that’s a sizable shift to m-commerce, mobile purchases still made up just 6.87 percent of all Taobao transactions in 2012. At least that’s way up from a mere 1.77 percent in 2011. Indeed, as we noted previously in iResearch data for 2012 Q2, Taobao and Tmall lead the way in mobile commerce in China, punching above their general market share by accounting for 75.6 percent of mobile e-shopping buys. A few other sites also perform better than average, such as fashion e-tailers Vancl and MaiBaoBao. But quite a number of others are underrepresented on mobile, such as Amazon China.