Translation Results Requested Through Conyac Made Public

Mediba Takes its Ad Platform Across SE Asia, New Offices in Thailand, Vietnam, Indonesia

The Japanese mobile ad company Mediba has just announced its expansion into three new countries, with newly-established offices in Vietnam, Thailand, and Indonesia. It marks a major push into Southeast Asia, coming after its Singapore office last year, and a new base in South Korea in February. The ad network operator already has personnel in Ho Chi Minh City, Bangkok, and Jakarta ahead of planned openings for the offices this summer. The Vietnam base will be ready in June, then Thailand in July; Indonesia, meanwhile, is slated for a more vague “first half” of 2012 launch. All those are designed for, says the press release, the “establishment and promotion of business partnerships in the fields of ad network and content.”

Mediba said today that those nations were chosen for the “expanding smartphone market” that exists in each one, as a growing number of people gravitate towards the high-end phones that the firm uses as a platform. In an email exchange with Tech in Asia, Mediba’s Otohiko Kozutsumi revealed that he’s the representative office manager for Vietnam, while his colleague Yojiro Koshi assumes the same position in Thailand, and Yoshito Onomura is the Asia Pacific regional director who’ll head to the Indonesia office.

Vietnam in particular has been the focus of a number of Japanese companies in the past year or so, with major investments from CyberAgent Ventures, DeNA, and NTT Docomo to name just three instances.