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Most people rely on the dominant search engine Naver and its blogs or their friends to find out where they should get their cars serviced or the next trendy pet cafe, which can be tedious. “When we first started, we were like, “Should we do discovery? Delivery? Reservation and all that.” And we thought we wanted to do all that at once, but discovery in itself is a massive market. So we need to actually dominate that space, and that goes into adjacent markets… but delivery in particular, I would say that we would partner existing players, more or less, just because there’s such great incumbents and I’m very satisfied with their service. In those cases, I would just partner with them and maybe we could have some sort of a deal where we can do revenue-share, right? Delivery, to your question, I would say, probably not, but reservations, I would say we will probably own. Because it’s a very transparent and easy move from where we are into the reservation space,” Oh concludes.

But for now, it’s restaurants and South Korea that has got MangoPlate’s hands full.