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[Translation from English to Japanese ] 6. Frank Yu – Doing start-ups is also like playing a game Yu is a well kno...

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Requested by naokey at 27 Jul 2011 at 15:37 1432 views
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Original Text / English Copy

6. Frank Yu – Doing start-ups is also like playing a game

Yu is a well known figure in the start-up scene in China. His start-up Kwestr, a socially achievements game is also one of the start-ups at Chinaccelerator.

Yu believes that even if you don’t play or like games, doing start-ups is like playing a big game. From his time and Chinaaccelerator one of the key things he learned was the really question why he was doing a start-up. For some, it is to have a big exit and cash out, for others it is to create and build a legacy company and for others it is for fun.

Original Text / English Copy

Like playing a game, you can go through all the levels, get as many points as you can. But the end goal is usually the same – to finish the game. How you get there depends on what you want out of it.

Yu’s advice is for start-ups to be able to separate yourself from your start-up and look it at as a part of playing the game of life. Ask yourself what you really want out of it.

monagypsy
Rating 44
Translation / Japanese
- Posted at 27 Jul 2011 at 22:43
ゲームをプレイするように、あなたは全てのレベルを通過し、できるかぎり沢山のポイントを稼ぐことができる。しかし、最後のゴールは大抵同じ-ゲームの終了である。どのようにそこにたどり着くかは、あなたがそれから何を求めるかにかかっている。

Yuのアドバイスは、スタートアップのために、あなたのスタートアップからあなた自身を切り離す事が出来、人生のゲームにおいてプレイしているという風に見据える事だとしている。それから何を本当に求めているのか、自分自身に問いかける事。
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7. Jesper Lodahl – Make what customers need

Jesper is a co-founder of Smartots, an analytics solution for parents who want to monitor their kid’s performance of playing mobile games.

Jesper learnt the hard way about what start-up people call tunnel vision. You think you know what the best product is because you and only your-self believe it. He shared his failed experience with Club Beautiful, a controversial social network for only beautiful people. His conclusion was that he got his hypothesis wrong that Chinese people like Westerners care about good looks, but instead care more about status and money.

monagypsy
Rating 44
Translation / Japanese
- Posted at 27 Jul 2011 at 22:54
7.Jesper Lodahl-顧客の求める物を作る

Jesperは子供たちのモバイルゲームのプレイをモニターしたいと思う親のための解析ソリューション、Smartotsの共同創立者である。

Jesperは何が人々にスタートアップをトンネルビジョンと呼ばせるかについて厳しい方法で学んだ。あなたは、最良の製品を知っていると思っている。なぜなら、あなたとあなた自身がそれを信じているからである。彼は美しい人のためだけの物議をかもしたソーシャルネットワーク、Club Beautifulでの失敗の経験を披露した。彼の結論は、彼が間違った前提をしていたということである。中国人は、西洋人のように見かけにはこだわるのではなく、ステイタスやお金によりこだわっていた。
Original Text / English Copy

He then talked about making what customers need. As a former engineer, Lodahl knows engineers are inclined to build unnecessary features. They just sit in front of a computer and just build without getting out of the building to listen to customers or ask them questions. That is why, he believes the Product Manager is the key person to link technology, marketing and sales people because they really know what the customer needs.

So by firstly understanding his own problems and being his own customer, he realized that parents want to connect and know more about what and how their kids are doing on games, so started Smartots.

monagypsy
Rating 44
Translation / Japanese
- Posted at 27 Jul 2011 at 23:34
彼はそれから、顧客が望んでいる物を作る事について話した。元エンジニアとして、Lodhalはエンジニアが不必要な機能を構築する傾向があるのを知っている。彼らはただ、コンピューターの前に座り、顧客の声や、彼らの質問を聞く為にビルの外に出ることはなく、構築している。だから、彼はプロダクトマネージャーがテクノロジー、市場、販売者を繋ぐキーパーソンであると信じている。なぜなら、彼らは顧客が何を本当に欲しているか知っているからである。

まず、彼独自の問題を理解し、彼自身の顧客になる事によって、彼は親達が子供達がどのようにゲームを行っているか知り、繋がりたいと望んでいる事を理解し、Smartotsを始めた。
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8. Andy Mok – Hiring the right people

Andy is the founder of Red Pagoda Resources, a head hunting firm to help find talent for venture backed start-ups.

As the saying goes, people are always what make a company or team different. So Mok said the most important business decisions are not ‘what’ decisions but really ‘who’ decisions. He illustrated this point by numerating that a cost of a bad hire could be 15x an employee’s base salary and even tens of millions for a start-up.

To hire correctly you need to factor in the right person for the right job at the right time for the current business problem.

Original Text / English Copy

9. Jonathen Palley – Rules of Improv

Jon is a tech geek and the first developer to bring Ruby on Rails to China. He has also recently sold off his company. However John is gaining more fame for his impromptu acting skills among the tech circuit.

Although his talk was all about how to be a great impromptu actor, the lessons and similarities learned for being a great entrepreneur were clear.

Original Text / English Copy

When an impromptu actor gets up on stage he or she has nothing to build upon until an idea is generated. Once the initial idea forms, actors use a technique of saying yes and being obvious to connect it to another actor. This helps the act by building momentum; otherwise the acting could stop and become awkward. For start-ups, they also need to work within teams and with customers to start with an idea but build on it by accepting new thoughts and being clear.

Original Text / English Copy

The saying goes that the ‘best things happen naturally’. Impromptu actors or comedians on stage try and commit to this by being quick to think, act and change if something isn’t going well. They can get immediate feedback from the audience if they like their joke or acting. Likewise in a start-up it is vital for them to get out there into the market, release a product and listen to the customers for feedback then iterate.

He pointed to the example of Thomas Edison, the inventor of the light bulb who said ‘success is 1% inspiration and 99% perspiration’. Meaning start-ups have to be persistent and keep doing to eventually be successful.

Original Text / English Copy

10. David Kay – Entrepreneurs are artists

David is the founder of Yuenfen Flow, the incubator space dedicated to inspiring and helping entrepreneurs succeed.

He believes that entrepreneurs see things that others don’t. An artist doesn’t just see a block of clay, he sees a beautiful human sculpture. Entrepreneurs are inspired by others, by borrowing and building on the brilliance of others, even from other fields. Kay believes that entrepreneurs don’t just see the problem; they see the solution amongst the chaos. That is why Yuanfen Flow aims to create a space that allows them to embrace the chaos and channel the flow into a brilliance business idea that can disrupt how things are

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Additional info

Technology系の翻訳記事です。"〜である""〜だ"調でお願いします。元記事:http://technode.com/2011/07/25/10x10-lessons-learnt-from-entrepreneurs/

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