[Translation from Japanese to English ] -The campaign of the anime series, "Mahou Shoujo Madoka☆Magika (Puella Magi M...

Original Text / Japanese

・ローソンで6/21日から実施されているアニメ「魔法少女まどか☆マギカ」キャンペーンの後半戦が、7/5にスタートした。特設サイトでは、ローソンの制服を着た“まどか＆ほむら”の描き下ろしイラストや、キャンペーン後半だけの限定デザインを使用したオリジナルグッズの画像が公開されています。
・ヱヴァ×箱根×TOYOTAコラボでエヴァカラーやNERV仕様プリウスが登場
みんなの大好きな痛車がエヴァ仕様で登場だよ！写真を楽しんでね！！

Translation / English

-The campaign of the anime series, "Mahou Shoujo Madoka☆Magika (Puella Magi Madoka Magika)", that has been operative since the 21st June at Lawson has begun its last-half of the campaign on the 5th July. On a website specially launched for this campaign, illustrations of "Madoka & Homuka" wearing Lawson's uniforms and images of their original goods designed specially for the last-half of its campaign are publicly available.
-A NERV-inspired Prius, collaboration of Eva x Hakone x TOYOTA, emerges.
It is your favourite "itasha (a pain-mobile : a car decorated or painted with characters of anime series or fictional characters)" with Eva customization! Enjoy the pics!

Translation / English

- The final half of the anime "Puella Magi Madoka Magica" 's campaigne which has practiced at Lawson since 21.June launched on 5.July.
On the special website, the newly artwork "Madoka & Homura" wearing Lawson's uniform and the picture of original goods used in limited design for only the final half of the campaigne are released.
- By the collaboration among Evangelion, Hakone, TOYOTA, Evangelion colored and NERV model Prius are turned up. "Itasya" you all love turned up as a Evangelion model! Have fun with the photos!!