Translation Results Requested Through Conyac Made Public

UNICEF took a very ordinary object -- a water vending machine -- and made it startling by filling it with bottles of disease-laden H2O to enlighten New Yorkers about how something we take for granted is not such a luxury in the developing world.
While stopping passersby in their tracks with choices of malaria, cholera and typhoid-flavored "Dirty Water," the UNICEF staffers then got the message across that $1 is enough to ensure a child gets access to clean water for 40 days -- a simply bottled message that saw the donations roll in.</p><p>It was a clever way to convey an issue, confronting those that live a life of luxury with stark realities from other parts of the world. Let's face it -- any change from the mind-numbing daily commuting routine is a bonus, and Volkswagen really delivered the goods with this installation that offered the "Fast Lane" option.While the speed message suits a car marque well, so too the sense of fun suits the brand message of the particular car being promoted, the Polo GTi.Other parts of this campaign saw skateboards attached to shopping carts and an elevator pimped out as a space shuttle -- all slightly anarchic ways of spicing up daily life and all quite memorable. 1.Ikea
Swedish furniture giant Ikea makes little public pockets of Manhattan a little nicer with whimsical street settings in the "Everyday Fabulous" campaign.Seeing such ordinary items in unexpected places is a great way to cement something in a consumer's mind, as well as actually get your physical product right under their noses -- not an easy feat under normal circumstances.

2.loctite
Our favorite on this list for its sheer simplicity, Loctite's street marketing for its Super Glue 3 product can literally be found at street level -- as in glued to the sidewalk.Really, what better way is there to demonstrate the effectiveness of your adhesive than the old coin-glued-to-the-ground trick?