Foodie app Burpple gobbling up fresh funding of up to $6M
Singapore-based social food review app Burpple expects to raise up to US$6 million in series A funding from Tembusu Partners, SPH Media Fund, and Triumph Capital, it announced today.
Tembusu is a private equity firm that invests in fast-growing companies, while SPH Media Fund is the venture capital arm of Singapore Press Holdings. Triumph Capital facilitates transnational investments between Australia and China as well as other Asian markets.
本日発表されたところによると、シンガポールに拠点を置くグルメ検索アプリBurppleは、Tembusu Partners, SPH Media Fund、 Triumph Capitalから シリーズA資金提供を受ける見込みだ。
Tembusu社は成長の早い会社に投資する未公開株式会社。SPH Media FundはSingapore Press Holdings社のベンチャーキャピタル部門である。Triumph Capitalはアジアの市場だけでなくオーストラリアと中国間で国を越えた投資を手助けしている。
シンガポール拠点のソーシャル フードレビューアプリのBurpple社はTembusu ParnersやSPH Media Fund、またTriumph CapitalからAシリーズに600万米ドルもの資金提供を受ける見込みであると、今日発表した。
Tembusu社は急成長企業に投資を行う民間投資会社であり、SPH Media Fund社はシンガポールPress Holdingsの投資会社部門である。Trumph Capital社は豪中間及び、その他のアジア市場間の国際投資を促進している。
Launched in 2012, Burpple is a mobile app and website that helps users decide where to dine. But rather than simply building up its volume of food venue listings, the startup focuses on guided curation. In other words, it has “tastemakers” – both in-house and handpicked among its users – who create a guide to the best places to eat and drink in cities it covers. Right now, Burpple operates in Singapore and Kuala Lumpur.
単に登録店舗数を増やすだけでなく、情報の精査に重きを置いた。
つまり、街のオススメグルメスポットを網羅している"情報発信者"を置いたのだ。彼らは社員であり、選ばれたユーザでもある。
現在、Burppleはシンガポールとクアラルンプールで利用出来る。
“We are well positioned to match consumers to restaurants as our users are the very ones recommending the joints to other users. This is different from restaurants telling you themselves that they have the best food and that you should give them a try,” co-founder Dixon Chan says. Chan launched the service along with Daniel Hum and Elisha Ong. Ong has left the company, however.
Chan says they will use the money to enhance Burpple’s features, particularly the one that was designed to help restaurant owners track their performance on Burpple, manage their pages, and connect with users. They also plan to introduce complimentary dining services and hire engineers and product development staff in preparation for a regional rollout.
Burpple claims it has four million users for both the app and site, double last year’s number. It declined to say how many of them are active.
Burppleはアプリとウェブサイト上で400万人の利用者がおり、昨年より倍増したと主張する。しかしそのうち何人がアクティブユーザー化の明言は避けた。