江崎グリコ株式会社が、株式会社伊藤園、岩塚製菓株式会社とコラボレーションし、各社のオリジナルキャラクターを活用した店頭プロモーションを本州・四国の総合スーパー「イオン」にて4月7日（火）より合同で開始しました。
従来の既存キャラクターコンテンツとタイアップするような取り組みとは一線を画し、オリジナルキャラクターを「商品の魅力を伝えるアンバサダー」として位置付け、展開しています。
Rating
60
Translation / English
- Posted at 24 Apr 2015 at 16:03
Ezaki Glico Co., Ltd. collaborated with ITO EN,Ltd. and Iwatsuka Confectionery Co., Ltd. and they have launched a promotional event on April 7th (Tue) at general supermarket, "AEON" in Kyushu and Shikoku area by using each company's original characters.
They use their original characters as "ambassadors who present fascination of the products" instead of tying them up with existing characters.
They use their original characters as "ambassadors who present fascination of the products" instead of tying them up with existing characters.
Rating
52
Translation / English
- Posted at 24 Apr 2015 at 15:33
Ezaki Glico Co., Ltd. has entered into collaboration with Itoen Co., Ltd. and Iwazuka Confectionery Co., Ltd. and on April, 7 (Tuesday) have started a joint promotional event employing original mascots (characters) of each company in Hypermarkets "Aeon" located on Honshu and Shikoku islands.
They have drawn a clear distinction between the tie-up of previously used material related to already existing mascots (characters) and are now deploying original mascots (characters) to which they have assigned a role of "ambassadors who convey the attractiveness of the products."
They have drawn a clear distinction between the tie-up of previously used material related to already existing mascots (characters) and are now deploying original mascots (characters) to which they have assigned a role of "ambassadors who convey the attractiveness of the products."
この「リコとグリ」の取り組みに伊藤園と岩塚製菓が共感し、伊藤園の「その」、岩塚製菓の「美雨（みう）」と「咲（さく）」という各社のオリジナルキャラクターも誕生。
4月7日（火）、3社合同の店頭POPを、本州・四国の総合スーパー「イオン」で展開することになりました。
対象店舗となるイオン店舗では、店頭POPに加え、対象商品を店頭で購買する特典として、3社のキャラクターの入ったコレクションカード（合計50種類）を配布。
Rating
52
Translation / English
- Posted at 24 Apr 2015 at 21:36
Ito En, Ltd. and Iwatsuka Seika Co. Ltd. sympathized with the action for the "Rico and Glee" and then the original characters of each conpany, "Sono" of Ito En and Miu and Saku of Iwatsuka Seika were born.
On Tuesday, April 7, we are to develop the store POP promotion for the three companies jointly in the hypermarket "Aeon" of Honshu and Shikoku areas.
At the target Aeon stores we will distribute the collection cards (50 kinds in total) with the characters of three companies as a privilege for those purchasing target products at the stores in addition to the store POP.
On Tuesday, April 7, we are to develop the store POP promotion for the three companies jointly in the hypermarket "Aeon" of Honshu and Shikoku areas.
At the target Aeon stores we will distribute the collection cards (50 kinds in total) with the characters of three companies as a privilege for those purchasing target products at the stores in addition to the store POP.
Rating
52
Translation / English
- Posted at 24 Apr 2015 at 21:28
Itoen and Iwazuka Confectionery found the campaign of "Lico and Guli" appealing which lead to creation of original characters of each company, that is, Itoen's "Sono" and Iwazuka Confectionery's "Miu" and "Saku".
Thus on April, 7 (Tuesday) the 3 companies have launched together their united POP shop in the Hypermarkets "Aeon" located on Honshu and Shikoku islands.
At the Hypermarkets of "Aeon" group which will take part in this campaign in addition to the POP shop they also distribute a collection of cards featuring characters of the 3 companies (totaling 50 types of cards) as a perk to those who will purchase their products in these Hypermarkets.
Thus on April, 7 (Tuesday) the 3 companies have launched together their united POP shop in the Hypermarkets "Aeon" located on Honshu and Shikoku islands.
At the Hypermarkets of "Aeon" group which will take part in this campaign in addition to the POP shop they also distribute a collection of cards featuring characters of the 3 companies (totaling 50 types of cards) as a perk to those who will purchase their products in these Hypermarkets.
z_elena_1-
about 9 years ago
"Miu"と書いたら、英語圏の人は発音に悩む可能性があるので、"pronounced as "Me -oo""のような追加文があるといいかもしれません。ご検討ください。
"Miu"と書いたら、英語圏の人は発音に悩む可能性があるので、"pronounced as "Me -oo""のような追加文があるといいかもしれません。ご検討ください。
また、昨年には2次元のキャラクターを3次元で再現したリアルな「リコ」が全国のイオンの売り場に登場しましたが、今後リアルな「その」や「美雨」の店頭への登場も予定しています。
オンラインでは、コラボレーションを記念したスペシャルCM映像をYouTubeで公開中です。
今後は『クイズRPG 魔法使いと黒猫のウィズ』と、店頭及びゲーム内でのコラボレーションも予定しています。
Rating
52
Translation / English
- Posted at 24 Apr 2015 at 17:37
Besides, realistic "Rico," a three-dimensional figure reproduced from the two-dimensional character, appeared in the Aeon store nationwide last year, and we plan the appearance of realistic "Sono" and "Miu" in future, too.
We are now showing online in YouTube the special CM pictures in commemoration of the collaboration .
Also, we have a plan of collaboration with "Quiz RPG: World of Mystic Wiz" at sores and within the game in future.
We are now showing online in YouTube the special CM pictures in commemoration of the collaboration .
Also, we have a plan of collaboration with "Quiz RPG: World of Mystic Wiz" at sores and within the game in future.
Rating
52
Translation / English
- Posted at 24 Apr 2015 at 21:49
Besides, last year 2 dimensional character "Lico" was reproduced as a real-looking 3 dimensional figure and installed in all selling areas of "Aeon" all over the country, and this year the companies plan to do the same for real-looking "Sono" and "Miu".
There is a special publicity video shown online on YouTube to commemorate the collaboration.
There are also further plans regarding collaboration (of these companies) in the shops or in the game going under the name of "Quiz Magician RPG and the Black Cat called Wiz."
There is a special publicity video shown online on YouTube to commemorate the collaboration.
There are also further plans regarding collaboration (of these companies) in the shops or in the game going under the name of "Quiz Magician RPG and the Black Cat called Wiz."
「Seika were born」は、「Seika, were born」と訂正いたします。
「Miu and Saku」は、「"Miu" and "Saku"」と訂正いたします。