Yello Mobile acquires Indonesian price comparison site PriceArea
Today, Indonesian price comparison PriceArea 1 site confirmed that it has been acquired by Seoul-based Yello Mobile for an undisclosed sum. The announcement comes after a wave of rumors surrounding a potential purchase of the startup.
Korea-based Yello Mobile will take a majority stake in PriceArea. A source familiar with the deal tells Tech in Asia that the acquisition sum is at seven-figures in US dollars, but PriceArea and its investors GREE Ventures and East Ventures declined to confirm or reveal the exact figure when asked.
今日、インドネシア価格比較サイトのPriceAreaは、同企業はソウルに拠点を置くYello Mobileに価格未公開で買収されたことを公表した。以前から、このスタートアップ企業に対する買収の噂がある中での発表となった。
韓国のYello MbileがPriceAreaの経営権を握ることになる。この取引に近い情報筋によると、買収額は数百万米ドルに上るという。しかし、PriceAreaの投資者であるGREE VenturesとEast Venturesは正確な額の公言を避けた。
本日、インドネシアの価格比較サイトPriceArea はソウルに拠点を置くYello Mobile に非公開価格で買収されたことを発表した。これは新規事業の見込み買収という最近の傾向に従う流れであろう。
韓国のYello MobileはPriceAreaの株式の過半数を取得する。取引に詳しい情報筋がTech in Asiaに語ったことによると、 買収価格はアメリカドルで7桁になるという。しかし取材時には、PriceAreaとPriceAreaに投資しているベンチャー企業のGREEやEast Venturesは正確な数字を発表することを避けた。
Yello Mobile describes itself as a mobile media company with over 20 mobile and internet services throughout Asia Pacific. Founded in 2012 by Sang-Hyuk Lee, an ex-Daum executive, the company claims to have over 10 million monthly active users across its many apps and services. The acquisition of PriceArea catapults Yello Mobile into Indonesia and potentially Southeast Asia.
“Yello Mobile sees great potential in PriceArea in terms of its user base and business model. This marks the first step in our expansion into Southeast Asia, which reflects our strategic priorities to accelerate growth and diversify our activities through mergers and acquisitions of startups across countries in the region,” says Hugo Choi, chief international operations at Yello Mobile in a statement.
PriceArea has over 1.4 million monthly visits and just started generating revenue this year, but it remains unprofitable. Last year, the site received over 12 million visits. When asked about PriceArea’s future, founder and CEO Andry Suhaili says that it will focus on mobile and regional. “Through mobile, PriceArea can fully leverage its services and [generate] revenues,” says Suhaili.
Suhaili studied computer science and computer animation from The Art Institute of California, Los Angeles. He released the beta version of PriceArea in July 2010. In a 2011 interview, Suhaili told us that PriceArea is the “first price and product comparison website in Indonesia.” Prior to founding the startup, Suhaili ran his own advertising firm for seven years.
PriceArea claims to be the largest price comparison site in Indonesia based on web traffic. Its biggest competitors in the country include Telunjuk and also Rocket Internet’s PricePanda. Other up-and-coming price comparison sites include Kakaku’s PricePrice and Thailand headquartered Priceza which recently expanded to Indonesia.
1. Disclosure: East Ventures invests in PriceArea and Tech in Asia. Please see our ethics page for more information.
1.公開情報:East VenturesはPriceAreaと Tech in Asiaに投資する。より詳細な情報を読むには規約ページをみてください。
1.情報開示: East VenturesはPriceArea と Tech in Asiaに投資しています。詳しくはTech in Asiaの経営倫理ページをご覧ください。
Sang-Hyuk Lee氏