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The Biggest Brands on Social Media in Southeast Asia [INFOGRAPHIC]

Social media marketing is something that brands need to do right – especially as it’s often a shortcut to the hearts and wallets of a nation’s youngest and most engaged consumers. And although there’s more to this marketing strategy than sheer numbers, here’s a neat infographic showing the biggest brands in Malaysia, Indonesia, Thailand, and the Philippines on four important platforms: Twitter, Facebook, Instagram, and Youtube. Made by the folks at Thailand-based social analystics firm ZocialInc, it’s concocted using data from its ZocialRank system. The infographic shows that Thailand has the greatest number of high-ranking brands on social media (86 brands), and that the most liked/followed brand in the region is the Bali-based clothing retailer Surfer Girl, which is apparently living up to its claim of being a fun brand. It’s also got some killer social skills. Global brands in the top 10 include motorbike-maker Yamaha, AirAsia, BlackBerry, Nescafé, and Starbucks.

For more fun graphics like this one, check out previous entries in our infographic series.