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Mr.Shiga, the president of Japan Automobile Manufactures' Association, “In developing countries we need more efforts to sell the force of Japanese bland"

The president on JAMA, Mr. Shiga expressed his idea of selling Japanese cars bland in developing countries. On 13th, at the regular press conference, he said the developing countries are very interesting markets, but for the price, it is impossible to compete with their local makers. That is why it’s necessary to make efforts to let people buy the power of Japanese bland.

Mr. Shiga continues, "I assume that we can no longer take the share with “cheap is good” style like some Japanese makers a few years ago. Especially in developing countries, there are our regular Japanese companies,

Korean makers. European makers and the local members to compete with. In that situation, the price will be the important point, but if we can't make locals see the meaning of the differences in the prices as the "power" of the bland, we can't be so successful over there".

"In such a situation, I think it is very important to improve the skill of the manufacture as well as making efforts to have the power of bland and that will make people want to buy our bland".