When Micah and I first decided to try funding this project on Kickstarter, we set our goal at $37,000 so that we could cast 500lbs of new type at the end of it. As we got closer to the launch, we decided to lower our funding goal to $25,000 because it seemed more realistic. After reaching $25,000 on the first day, we figure we might as well go for the whole shebang! The way we reached our initial goal was by offering good deals on extremely expensive, pre-existing work.
But there are literally hundreds of inexpensive premiums still available, premiums that will be made with the new type. When was the last time one of your friends bought a specimen of a new proprietary foundry type for $10? I'll give you a hint: Never! (unless you know one of the three backers who have bought mine) Please help spread the word.