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Could you give an example of how a customer might use your service?
Rob Reed: Starbucks seems to be a good example, though they are not a client. They have tens of thousands of locations around the world, and the first thing we do is we get those locations into our database, and then match each of those addresses to their corresponding venue on Foursquare, Facebook Places, Gowalla, and Twitter. That essentially creates a unique, venue ID at MomentFeed, so a brand could see all of the customer engagements at each and every location on a comprehensive basis. That might be check-ins, that might be photos, reviews, likes, all of those things are in one place.