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Digi-Care ERI Wristband: Fitness Helper Shifting from Sports Tracking to Sports Incentive

Hong Kong-based tech company Digi-Care demoed their first smart wristband ERI at TechCrunch Shanghai last week. ERI is now opened up for preorder and the company is seeking for $50,000 funds on Indiegogo in a bid to ship the product to users by early 2014.

ERI features a 6mm slim band and is 20g in weight, offering eight color options. It also sports high accuracy motion tracking sensor, ambient temperature sensor and pressure sensor. The polymer lithium battery can work for more than half a month. The wristband is compatible to iOS, Android, Mac OS and Window 8.1. The gadget can identify what kind of sports the user is doing like running, swimming, or climbing and then track their route with smart algorithm. In order to encourage the users, the company developed a sports social game, where users can join fever activities around to reach achievements, even win rewards, and then, share the results to friends, making people’s fitness more funny and incentive. DigiCare Technology was founded in 2012 by a group of experienced talents in Internet and hardware industry.

ERI is in an already crowded smart bracelet and pedometer market that packed with foreign counterparts like Jawbone Up 2, Nike+ Fuelband, Fitbit Flex as well as domestic ones like Codoon and Maibu. Samsung’s Gear and Sony’s SmartWatch are also powerful competitors.