Conyac で依頼された翻訳結果を公開

Feature phones vs. smartphones

In our discussion, I noted the prevalence of feature phones in the region, even as smartphones have generally overtaken lower-end devices elsewhere. Anurag says this gives room for businesses and advertisers to be creative in the way the engage the customer. However, in this region, word-of-mouth has a great effect in marketing, which makes even SMS messages on feature phones an effective way to gain mindshare and get engagement.