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7 lessons this B2B startup founder learned

Mick Liubinskas is co-founder of WooBoard.com, a Sydney-based global company aiming to help people love their jobs by giving them daily recognition.

What lessons can you learn from a B2B startup? Mick Liubinskas from Wooboard, an employee recognition platform shares about his journey.

WooBoard was first raised as an idea back in May 2011. Wonderfully, and amazingly, it’s still alive and kicking two years on. We’ve learned some interesting things about building a B2B SaaS business focused on employee recognition and here are just some of the highlights. “Blue Ocean” isn’t easy

Wooboard is in a new category of products servicing an old need in a new way. There are a few competitors but we still mainly deal with companies with manual or no existing system. So you’re not attacking for a share of a pre-allocated budget. Again, this is great since you have lots of green-field opportunities, but it’s also harder because you may need to convince multiple stakeholders that it’s worth it.