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10 Step Guide to Running a Successful Crowdfunding Campaign

Yesterday marked the end of HelpLearn.Asia’s event. One of the topics that got me sitting up was crowdfunding – a relatively new concept in Asia – that Daryl Arnold of Newton Circus (not the hawker centre in Singapore) shed some light on.

Hear ye, all you who are interested in raising capital but are sick of trying to convince the rich people to invest in your idea. Try tapping into the masses instead. Besides raising money, crowdfunding also serves a marketing purpose. It’s another way of getting the word out on your idea and to test your concept.