Conyac で依頼された翻訳結果を公開

Planning Promotion of the MICE with Marketing Viewpoint

The Tourism Authority of Japan held "the 2nd project subcommittee of the Committee for International Competitiveness Empowerment of the MICE on Jan.29 at the international meeting room in the central joint government 2nd building.

In spite of that enticement of the MICE holding is significant for great economical effects and generation of businesses, actual achievement and share of　the holding in Asia is declining.

The Tourism Authority established the Committee for International Competitiveness Empowerment of the MICE on last November to fundamentally enhance approach for the enticement of MICE in our country. Then a project subcommittee was held on last December.

Makito Takami, a facilitator of the subcommittee, put forth an agendas for enforcement of MICE in Japan with a viewpoint of 4P; Product, Price, Place, and Promotion.
He suggested about total amount of holding cost overcoming expensiveness which is a weak point of Japan. Moreover he claim needy of an individualistic branding of MICE, and aggressive utilization of oversea media.

On the other hand, there was requisitions for handle by the government on establishment of systems for cooperation among each city in Japan as a relationship between hub and spokes, without competition with rivals, governments in each Asian country that provide great supports, by the amount of aids.