Tmall Hit RMB 20bn in First Half of 2012
Alibaba’s B2C subsidiary Tmall just revealed its score card for the first half of this year: total turnover hit RMB 20 billion, up 200% yoy. It is estimated that by year’s end the number will exceed RMB 50 billion.
Let’s walk through the dazzling numbers. In Q1, Tmall’s turnover was merely RMB 8 billion, and then with the grand B2C price war starting since May, the number rose to 12 billion in Q2.
AlibabaのB2CサイトTmallは、今年上半期の成績を公開した。前年比200%アップで、総売上高は合計200億人民元となっている。年末までにその数字は500億人民元を超えるであろうと推定される。
さて、この目がくらむようなたくさんの数字をチェックしてみよう。第1・四半期に、Tmallの総売上高は80億人民元に過ぎなかった。5月から始まっったB2C部門の壮大な値引き競争により、この数字が第2・四半期には120億へと上昇した。
It seems that 3C products are to take the credits. Tmall held a flurry of promotional sales in H1, while most were 3C products. On the platform, sales of Haier, the Chinese electronic appliance group jumped by 600%, kitchen appliances Fotile also saw a rise by 230%. What’s more, on June 18 report showed sales of laptops soared by 600%, DC by 300%, and tablets by 400%. As to the popular items, 20 million iPhone4S were sold at the price of RMB4499 (the lowest price online as promoted), and 50 million iPad2 were sold out.
Thanks to Tmall, many appliances brands have found a new market. Currently Tmall has partnered with thousands 3C companies home and abroad including Lenovo, IBM, HP, Apple, Samsung, Sharp and so on.