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[Translation from English to Japanese ] Hometown: Pakistan’s First E-Commerce Site Selling Handmade Products Based i...
Original Texts
Hometown: Pakistan’s First E-Commerce Site Selling Handmade Products
Based in Pakistan, Hometown claims to be the first e-commerce site selling handmade leather products in the country. The startup was founded just slightly more than a month ago by Waqas Ali (who wrote a few articles for us last year), Sidra Qasim, and M Hussain. The startup has quite a story behind it.
The simple idea was inspired back in 2010 when Ali met Hussain who was running his small handmade shoes business back in his hometown. Like any traditional business, Hussain was making shoes for other businesses so Ali thought about the opportunity of selling these handmade shoes directly to online customers. The idea was there but no action was taken until July 2011. The founders won $10,000 seed funding through a Social Innovation Fund from the Pakistan Software House Association, a program sponsored by Google. Ali explains, “Craftsmanship and technology, we are combining them to build a niche business.” Pakistan looks like a promising market with a total population of more than 176 million, and 29 million internet users according to World Bank data (see chart below). The numbers, though somewhat outdated, are enough to show Pakistan’s potential as a promising internet market in the future. The mobile web looks to be more of a struggle, though, with only four million mobile internet users out of a total of 108 million mobile phone subscribers. The Hometown team now has 11 people working on Hometownshoes.com who include designers, shoe masters, craftsmen, and business developers. Its warehouse is based in Okara and with an office in Lahore. Ali didn’t reveal sales or user numbers but did mention that the startup is “making sales on a daily basis.”
Besides the $10,000 seed funding, Hometown is bootstrapping and not raising funds at the moment. In the near future, the team will add more another product vertical, but assure us that these products will also be handmade to keep themselves differentiated from the competition. “Unlike many others who are trying selling every possible thing, we are starting with what we are best at – for now. Starting small allows us to focus on making great products, give personal attention to each customer, and eventually building a loyal customer following,” Ali added.
Based in Pakistan, Hometown claims to be the first e-commerce site selling handmade leather products in the country. The startup was founded just slightly more than a month ago by Waqas Ali (who wrote a few articles for us last year), Sidra Qasim, and M Hussain. The startup has quite a story behind it.
The simple idea was inspired back in 2010 when Ali met Hussain who was running his small handmade shoes business back in his hometown. Like any traditional business, Hussain was making shoes for other businesses so Ali thought about the opportunity of selling these handmade shoes directly to online customers. The idea was there but no action was taken until July 2011. The founders won $10,000 seed funding through a Social Innovation Fund from the Pakistan Software House Association, a program sponsored by Google. Ali explains, “Craftsmanship and technology, we are combining them to build a niche business.” Pakistan looks like a promising market with a total population of more than 176 million, and 29 million internet users according to World Bank data (see chart below). The numbers, though somewhat outdated, are enough to show Pakistan’s potential as a promising internet market in the future. The mobile web looks to be more of a struggle, though, with only four million mobile internet users out of a total of 108 million mobile phone subscribers. The Hometown team now has 11 people working on Hometownshoes.com who include designers, shoe masters, craftsmen, and business developers. Its warehouse is based in Okara and with an office in Lahore. Ali didn’t reveal sales or user numbers but did mention that the startup is “making sales on a daily basis.”
Besides the $10,000 seed funding, Hometown is bootstrapping and not raising funds at the moment. In the near future, the team will add more another product vertical, but assure us that these products will also be handmade to keep themselves differentiated from the competition. “Unlike many others who are trying selling every possible thing, we are starting with what we are best at – for now. Starting small allows us to focus on making great products, give personal attention to each customer, and eventually building a loyal customer following,” Ali added.
Hometown―パキスタンで初めての手作り品を売る電子商取引サイト
パキスタンを本拠地とするHometownは、同国で初めての手作りの革製品を売る電子商取引のサイトだ。このベンチャーはちょうど一ヶ月ちょっと前に Waqas Ali（同氏は昨年、我々のために記事をいくつか書いてくれた）、 Sidra Qasim、M Hussainによって設立された。この企業が設立されるにあたってはちょっとしたドラマがあった。
元々のアイディアは2010年にAliが地元で小さな手作りの靴店を経営していたHussainと会ったときに持ちあがった。他の伝統的な商売と同じようにHussainは小売店のために靴を作っていたが、Aliはオンライン上の顧客に直接、靴を売る方法があるということをHussainに教えた。
パキスタンを本拠地とするHometownは、同国で初めての手作りの革製品を売る電子商取引のサイトだ。このベンチャーはちょうど一ヶ月ちょっと前に Waqas Ali（同氏は昨年、我々のために記事をいくつか書いてくれた）、 Sidra Qasim、M Hussainによって設立された。この企業が設立されるにあたってはちょっとしたドラマがあった。
元々のアイディアは2010年にAliが地元で小さな手作りの靴店を経営していたHussainと会ったときに持ちあがった。他の伝統的な商売と同じようにHussainは小売店のために靴を作っていたが、Aliはオンライン上の顧客に直接、靴を売る方法があるということをHussainに教えた。
アイディアは浮かんだが、2011年7月になるまで具体的な行動は起こされなかった。だが、同ベンチャーの設立者たちは、グーグルがスポンサーを務める「Social Innovation Fund from the Pakistan Software House Association（パキスタンソフトウェア企業協会出資による社会改革基金）」というプログラムを通じて当初資金を確保できた。「職人芸とテクノロジーを結合させて巧くビジネスにしたんだ」とAliは説明する。
パキスタンは、世界銀行のデータのよると（下の表を参照）、1億7千6百万人の総人口があり、2千9百万人のネット利用者があって、将来を約束された市場のように見える。その数値はいくらか古くなってしまったが、それでも十分にパキスタンが将来、有力なインターネット市場になりうることを示している。だが、モバイル機器を通じたネット利用は一転して苦戦してるようで、総計1億8百万人の携帯電話ユーザーがいるうち、4百万人のみがネットを利用しているにすぎない。
Hometownのチームは現在、11人の構成で Hometownshoes.comの仕事を行っており、デザイナー、靴職人、企画担当者などが含まれている。同社の倉庫はOkaraにあり、事務所はLahoreにある。Aliは売上高や顧客数を明らかにしなかったが、「毎日注文が入ってきている」と語った。
Hometownは、１万ドルの当初資金を別にすると、他からの資金調達はしておらず、現時点では資金募集はしていない。近い将来、同社のチームは商品の多角化を進めるだろうが、多角化を進めるにしろ競争の中で差別化を図るため手作りの品にこだわりたいと彼らはいう。
Hometownは、１万ドルの当初資金を別にすると、他からの資金調達はしておらず、現時点では資金募集はしていない。近い将来、同社のチームは商品の多角化を進めるだろうが、多角化を進めるにしろ競争の中で差別化を図るため手作りの品にこだわりたいと彼らはいう。
「なんでもかんでも売ろうとする他のサイトとは違い、我々は自分たちが一番得意なもので商売を始めるんだ。いまのところはね。小規模に商売を始めれば、質の高い製品を作ることに集中できるし、個々のお客さんにも注意を払うことができる。そうすれば後々に贔屓にしてくれるお客さんを獲得できるんだ」とAliは付け加えた。
Result of Translation in Conyac
- Number of Characters of Requests:
- 2297letters
- Translation Language
- English → Japanese
- Translation Fee
- $51.69
- Translation Time
- 1 day
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TOEIC 970
TOEIC 970
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