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Rocket Internet’s Amazon Clone, Lazada, Hits Indonesia

Rocket Internet recently launched fashion e-commerce site Zalora, and now it has brought out another e-commerce venture that’s focused on selling electronics. It’s called Lazada. The word ‘lazada’ itself is the Spanish word for loop, and it is another clone made by the notorious Samwer brothers, ostensibly following Amazon’s model this time. Which is a polite way of saying it looks almost identical to the old Amazon.com before its recent refresh – or to the current UK version of the site (pictured above). Based in the Middle East – Dubai to be exact – Lazada has so far launched in Egypt, Indonesia, the Philippines, and Thailand.