Translation Results Requested Through Conyac Made Public

Digital, Mobile, and Social Media in China (April 2011) - Presentation Transcript
page:1
DIGITAL,MOBILE,AND SOCIAL　MEDIA　IN　CHINA　
BBH　ASIA‐PACIFIC
DATA　SNAPSHOT　SERIES APRIL　2011
page:2
457,000,000
internet users in China
page:3
that’s roughly 34% penetraIon
page:4
the number of Chineise web
users is growind by around
10,000,000
every month
page:5
58%
of Chinese internet users are under 30 years old
page:6
56% of Chinese internet users are male
page:7
27% of Chinese internet users live in rural areas
page:8
88% of Chinese internet users access the web from home
page:9
broadband penetraIon amongst internet users:
98%
page:10
Chinese web users spend an average of
150 minutes online every single day page:11
Chinese people aged 18‐27 spend almost
5hours every day on email and the web
page:12
58%
of Chinese neIzens
spend 3 hours each day
on the internet
vs.
17%
of Chinese neIzens
spend 3 hours each day
watching TV
page:13
87% of Chinese internet users
use the internet and watch
television at the same time
page:14
Chinese neIzens spend roughly
4 hours
a week streaming music or videos
page:15
in 2010, transactions on Taobao
(a Chinese auction and shopping site)
us $60 billion
page:16
66%
of Chinese internet users
access via mobile phones
page:17
879,000,000
mobile phone subscribers in China
page:18
average number of SMSes sent in China every day in February 2011:
2.7 billion page:19
In China,people can
use mobile phones to:
●buy　Starbucks　cofee
●buy　subway　tickets
●do　their　banking
●do　their　shopping
●88 buy　lottery tickets
page:20
70%
of Chinese people say they
“can’t live without”
their mobile phones
page:21
303,000,000
mobile internet users in China
page:22
(that'S nearly as many people as live USA)
page:23
2 in 3
mobile web users in China
use instant messenger apps
page:24
40%
of Chinese neIzens
are‘content creators’
(that’s almost twice the rate seen in the USA)
page:25
number of social media users in China:
235,000,000
page:26
a growth of around
33%
over the previous year
page:27
92%
of Chinese neIzens visit
social media sites at least
three times per week page:28
34%
of Chinese social media
users log in every single day
page:29
half
of Chinese social media
users are in their 20s
page:30
27%
of Chinese social media users
have created a profile on
5 or more social media sites
page:31
number of registered users on QQ?
(China’s most popular instant messenger service):
636,000,000
page:32
that’s roughly as many users as the worldwide audience of
Facebook
page:33
number of registered Qzone profiles:
481,000,000
(anecdotally, many users have more than one Qzone profile)
page:34
other large social networks in China:
51.com:178 million
renren:170 million
Sina Weibo:100 million
page:35
87%
of Chinese social media users
have‘friended’ or follow brands
page:36
77%
of Chinese internet users believe
a social media presence makes
a brand more a`racIve
page:36
77%
of Chinese internet users believe
a social media presence makes
a brand more a`racIve
page:37
number of bloggers in China:
295 millionpage:38
people in China using BBSs:
98,000,000
(BBSs are online Bullen Board Systems)
page:39
81%
of Chinese youth check
online comments before
making a purchase decision
page:40
number of online gamers in China:
304,000,000
page:41
(that's more than twice the population of Russia)
page:42
estimated value of the virtual
good industry in China in 2009:
US $5 billion
page:43
see more of the
BBH Asia-Pacific
data snapshot series:
http://slidesha.re/BBHsnapshot page:44
That's all Folks!
Simon kemp(@eskimon)
Engagement planner,BHH Asia-Pacific
simon.kemp@bbh-asiapac.com.sg
+65 6500 3071