Translation Results Requested Through Conyac Made Public

Of the various types of commerce-related content examined in the study, it is clear that “get the look” articles and deals appear to perform best for traffic over time. What does this say about the audience and the triggers that cause people to click, then buy?
“‘Get the look’ comtent turns aspirational images — often linked to celebrity — into achievable, affordable calls to action,” Navarro said. “Therefore, they encourage immediate purchase more than top-of-the-funnel gift guides.”