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The company will take time to build up its profit-making arms in India. It has already announced a research and development center, indicating the long-term view it takes of the Indian market, which Barra has described as being the most important for Xiaomi after China.

Madder rush for Redmi 1S?

Tomorrow therefore is another red letter day for the Chinese phone-maker. In India, the real action is in the budget smartphone arena where Redmi 1S will enter the fray. With the Mi 3 track record, there’s more than enough awareness about the brand as the one which raised the bar for smartly-priced smartphones. “Redmi 1S is the perfect phone for your mother or grandparents. This one is for those who are looking to make the transition from feature phones to smartphones,” Barra said. That’s the majority in India, where smartphone adoption is just taking off. With the under-US$100 Redmi 1s, Xiaomi is dangling the perfect carrot before them. Check out its specs:

・4.7-inch 1280 x 720 IPS touchscreen
・Android Jelly Bean 4.3 with MIUI
・1.6 GHz quad-core Qualcomm Snapdragon 400 processor with Cortex-A7 core
・8MP main camera, 1.3MP webcam
・1GB RAM, 8GB flash memory, 64GB microSD card support
・Dual SIM slots
・3G, 2G, Wi-Fi, Bluetooth, GPS/AGPS
・2000mAh battery
・137mm x 69mm x 9.9mm dimensions
・158gm weight Currently, no other smartphone-maker gives these specifications for this price. Learning from its experience with Mi 3, Xiaomi has doubled the number of Redmi 1S on sale tomorrow. But that too is far from enough as there is a madder rush for the cheaper device. How this plays out will be keenly followed not only by Xiaomi and its fans, but also worried competitors.