博報堂がIR調査結果を発表
博報堂のIR/MICE 推進室は、カジノ推進法案の上程および、国民世論の高まりを受けて、「統合型リゾート（IR/MICE）に関する調査」を日本全国を対象に実施。そのほどその調査内容について発表した。
同調査では、日本国内の各都道府県別の IR/MICE 及びそのコンテンツであるカジノに対する現状の意識や、IR 導入が議論されているエリアで実際に IR/MICE 施設がオープンした場合の集客数・売上の推計（簡易推計）を行なっている。
Rating
52
Translation / English
- Posted at 06 Aug 2014 at 15:57
Hakuhodo has announced the results on a survey of IR.
Responding to a submission of the bills on casino to the Diet and growing public interest in it, the promotion section dealing with IR/MICE in Hakuhodo conducted a nation-wide survey on "A survey on Integrated Resort (IR/MICE)". Recently, the company revealed the survey content.
The survey was conduted on the current senses to IR/MICE by prefecture in Japan and its contents, casino. Further, estimation (simple estimation) was made on the number of attracted customers/sales when actuall IR/MICE facilities are opened in the area where introduction of IR is discussed.
Responding to a submission of the bills on casino to the Diet and growing public interest in it, the promotion section dealing with IR/MICE in Hakuhodo conducted a nation-wide survey on "A survey on Integrated Resort (IR/MICE)". Recently, the company revealed the survey content.
The survey was conduted on the current senses to IR/MICE by prefecture in Japan and its contents, casino. Further, estimation (simple estimation) was made on the number of attracted customers/sales when actuall IR/MICE facilities are opened in the area where introduction of IR is discussed.
Rating
52
Translation / English
- Posted at 06 Aug 2014 at 15:45
Hakuhodo Released IR Survey Result.
Hakuhodo’s IR/MICE promotion office, in response to a plan of bringing up the IR promotion bill to the Diet and growing public opinions, conducted the survey regarding “Integrated Resort (IR/MICE)” throughout Japan and released its result.
The survey researches the number of visitors and the estimated amount of sale (simple estimation) if IR/MICE facility is actually opened in areas where there are ongoing discussions for the current awareness and the introduction of IR facility.
Hakuhodo’s IR/MICE promotion office, in response to a plan of bringing up the IR promotion bill to the Diet and growing public opinions, conducted the survey regarding “Integrated Resort (IR/MICE)” throughout Japan and released its result.
The survey researches the number of visitors and the estimated amount of sale (simple estimation) if IR/MICE facility is actually opened in areas where there are ongoing discussions for the current awareness and the introduction of IR facility.
