[Translation from Japanese to Native English ] Social media, through its structure, has made it easier for word of mouth to ...

Original text

ソーシャルメディアはその構造上、口コミが発生しやすく、情報が拡散しやすくなっています。また、いいね！など具体的な行動が伴うことで、ブランドや商品・サービスへのコミット感が出やすいことが効用としてあげられます

Translation / English

Social media, through its structure, has made it easier for word of mouth to break out and for information to spread. Also, with concrete behavior such as "likes" (e.g. on facebook), the effect has been to promote more feelings of loyalty to a brand or goods and services.

Translation / English

The social media structure, makes it easy for reviews to occur, and spreading of information. That's good! It raises the effect of easily obtaining products and committed services involving concrete actions